The potential market for youth sports is enormous.
According to various studies on physical activity for children and youth**, there is ongoing demand for youth to be involved in organized sports. As a result, parents need to find sports that are safe, fun, engaging and inexpensive.
floorball presents itself as a new and healthy alternative
A vast majority of Canadians agree that having children involved in organized sport is an essential part of their:
** 2016 ParticipACTION Report Card on Physical Activity for Children and Youth
** 2015 CanPlay Report
** CIBC Poll, conducted by Northstar
** 2016 WinterGreen Research Study