The market
The potential market for youth sports is enormous.
According to various studies on physical activity for children and youth**, there is ongoing demand for youth to be involved in organized sports. As a result, parents need to find sports that are safe, fun, engaging and inexpensive.
floorball presents itself as a new and healthy alternative
A vast majority of Canadians agree that having children involved in organized sport is an essential part of their:
“An exciting game that promotes end-to-end plays with quick transitions and fluid game play. The rules of floorball rules stress the importance of safety and sportsmanship. We recognize (floorball) as an activity that provides the opportunity to demonstrate achievement of the outcomes within the NS PE Curriculum but also provides extended learning opportunities to students outside of the classroom”
Mary Veinotte
Leader, Halifax Regional Centre for Education
** 2016 ParticipACTION Report Card on Physical Activity for Children and Youth
** 2015 CanPlay Report
** CIBC Poll, conducted by Northstar
** 2016 WinterGreen Research Study