The Solution

Premier Floorball Inc. set out to explore how a business model could serve to establish floorball clubs in communities such that they could grow, sustain and compete with the more popular sports and health activities. We discovered…

a BUSINESS concept for youth sports can offer the best of the current landscape of sport organization
(The Business)?
there is room for a non-traditional sport among the many well recognized and more popular sports
(The Marketplace)?
floorball is engaging and exciting enough for youth to learn and play
(The Product)?

“This sport (floorball) is a great training tool for the Dartmouth Whalers teams. What floorball does with hand/eye coordination, stick handling and creativity plus the cardio aspect of it, makes it an important training tool for our teams. I feel that any team, or organization that is looking for a fun, impactful off ice training tool needs to make floorball their priority.”

Sean McKenna

Past President, Dartmouth Whalers Minor Hockey Association

community volunteer parent based sport organizations

small private independent operators

amateur or professional sport groups

While serving a worthwhile purpose to engage youth in sports, struggle with high turnover, inefficiencies, personal agendas and operated inconsistently and with different standards even between neighbouring communities.

For example, hockey schools, skating instructors, martial arts instructors and fitness trainers proved to offer more personalized and better quality programs but each operated independently, were limited by personal time and lacked available resources to effectively develop new customers channels and build equity in their businesses.

A collective group of independent owners/franchisees coming together under a single brand for the mutual interest of growing their sport, business revenues and equity.
This model excelled at following a standardized system, shared proven concepts, invested in developing athletes and deliver a consistent quality product that produced sustainable growth.
This model however relied on fan based ticket/merchandise and sponsorship revenues which is not in sync with a . community youth-centric sport model that earn its income from registrations.

business pathways

Franchise

club owner

A network of like-minded business owners working together to build a stronger brand

You control your own brand and work independently

A team of experts to support your day-to-day operations

No royalty or third-party payments

Centralizaed services and expertise (marketing,
accounting, etc.)

You choose your own suppliers

Bulk buying power with suppliers

The ability to capitalize on knowledge base and
innovations of other franchisees

Ongoing training on club management, operations and marketing to continuously improve the business for long term growth

Shortened learning curve to business development