WHY ORGANIZED SPORTS AS A BUSINESS?
According to studies on physical activity for children and youth**, there is a current and an ongoing demand in the marketplace for youth to be involved in organized sports. With this steady need for parents to find sports that are safe, fun, engaging and inexpensive, floorball presents itself as a new and healthy alternative; consider these studies’ results:
- Seventy-seven percent (77%) of 5 to 19-years age participated in organized physical activities and sport each year – with 91% being outside the school environment
- Seventy-three percent (73%) of parents with children and youth ages 5 to 19 who opt for an after school program, indicate that the primary purpose for their programming choice is so that their kids can focus on physical activity and sport
- A vast majority of Canadians agree that having kids involved in organized sport is an essential part of their physical (87 per cent), social (84 per cent), and emotional (80 per cent) development
- Fifty-nine percent (59%) of parents report that their children prefer moderate to vigorous intensity sports and activities
- Parents spend on average $953 per child each year for their kids to play organized sports
- Thirty-three percent (33%) of children do not participate in organized sports largely due to costs
- The youth sports league market has become a $15.3 billion industry (rivaling the $14 billion NFL market) and markets are expected to reach $54 billion by 2024
* Statistic Canada 2011 Census reports that there are 5.6 million children under the age of 14 with 1.8 million of them under the age of four.
** 2016 ParticipACTION Report Card on Physical Activity for Children and Youth
** 2015 CanPlay Report
** CIBC Poll, conducted by Northstar
** 2016 WinterGreen Research Study