When Premier Floorball Inc. embraced the CHALLENGES and set out to create a BUSINESS model could serve to establish floorball clubs in communities in such a way that they could grow, sustain and compete with the more popular sports and health activities, we had 2 core objectives:

  1. In framing the model after the professional sport business, design it so that it would
    • be community focused
    • youth-centric
    • offer the best from other sport organization types
    • ensure the youth and operators/ owners interests were equally served

  2. Create the model so that it would
    • consistent in its deliver a quality product
    • incorporate industry best standards and practices for youth sports
    • sustained growth and excel among other sport and youth activities in the community


As the business model continued to improve throughout THE JOURNEY and new and better marketing, software, processes, training and floorball programs were developed and proven effective, it became clear that a traditional DIY floorball clubs could be successful provided it incorporated a systematized business platform taht was accompanied with training and ongoing support.


In 2019 the Premier Floorball franchise system was born, offering qualified franchisees:

  • a business platform to systematically deliver consistent quality and highly standard floorball activities
  • a proven means to grow awareness for the sport and annual increase floorball club registrations and revenues
  • proven marketing strategies
  • robust business enterprise and sport management technology
  •  key networks and supply chain partnerships
  • foundational training programs for business development and club operations
  • well defined roles and responsibilities for strategic partnerships
  • to work outside the business and still build value and long term equity

A Premier Floorball franchises provides franchisees with all the necessary BUSINESS system/processes, marketing strategies, software, equipment, tools, training and ongoing support to start and successful operate a  floorball club in their community (See OUR PACKAGES)


  • 100+ recreational floorball clubs across Canada within 7 years.
  • 300+ recreational floorball clubs within the USA within 14 years.
  • Establish competitive floorball leagues in all major cities in Canada and USA
    (where franchisee’s recreational clubs can develop players, coaches and officials to compete and be identified by Floorball Canada and USA Floorball as prospective members for their national teams).
  • Host an annual international tournament for all franchises to compete at various age brackets for The Premier Cup

“The Premier Floorball franchise is a revolutionary sports business model, under one brand, that offers the organized sports marketplace: an affordable and appealing non traditional, alternative sport option for youth, a lifestyle business for entrepreneurs to earn more income while building equity and a platform for floorball growth and sustainability in Canada & USA”
Anthony Mac Neil
President- Premier Floorball Inc.

“This sport (floorball) is a great training tool for the Dartmouth Whalers teams. What floorball does with hand/eye coordination, stick handling and creativity plus the cardio aspect of it, makes it an important training tool for our teams.

I feel that any team, or organization that is looking for a fun, impactful off ice training tool needs to make floorball their priority.”

Sean McKenna

Past President, Dartmouth Whalers Minor Hockey Association