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As more youth discover and play floorball they are immediately taken to its fast pace and exciting play.
Floorball is a sport that can be played and enjoyed by anyone of any age, ability, or gender.  It is easy to learn, easy to play, engaging, safe and affordable.  

Floorball is quickly starting to garner attention from schools boards, hockey organizations  and recreation centres.
As the sports continues to gain momentum, the challenge will be on how to best grow and sustain this relatively new, emerging international sport into communities across North America. 

THE COMMUNITY LANDSCAPE

There are really only three types of community sport models.  The following is a chart that describes the attributes of each and how they relate to one another:


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THE FLOORBALL CLUB MODEL

Floorball, like many new sports, has traditionally been delivered through small private independent DIY (Do It Yourself) floorball “clubs”. 
The DIY clubs often start out with someone having discovered the sport and then desires to start one in their community.
Historically however DIY clubs run into any or all of the following challenges:

  • After an initial momentum player no shows and drop offs start to happen
  • Solo operator logs many personal hours trying to find players, referees, coaches for their club.
  • Seldom a plan or strategy on how to regularly recruit more players
  • There is little of any support system to draw insights, ideas or sport resources
  • It lacks in effectively marketing the club
  • No networks are in place to tap into valuable help from experienced individuals
  • Workload and stress significantly increase on the owner to maintain the club
  • No recruitment and training plan to  find more staff
  • Non existent programs to develop players, referees, coaches and qualified volunteers
  • Documentation to address codes of conducts, discipline procedures, operation policies, player protection, inclusivity policies, insurance coverage are seldom in place
  • Standards and practices have not been defined or communicated to ensure a safe and healthy environment of play
  • Rely on manual registrations and payment collections
  • Multiple software programs may or may not be used for communications, marketing campaigns, bookkeeping and customer service
  • It lags in the efforts to reach out within the community with a variety of floorball activities to attract new players 
  • May not offer players consecutive age divisions for repeat annual registration revenues 
  • Club matters encroach and consume personal time
  • Owners often reconsider their time/ interests or worse burn out
  • Interest wanes and the club often becomes stale and may even fold
  • Revenues barely cover expenses and little is available for growth

THE CHALLENGE

  1. can a BUSINESS concept be created for a floorball club that can offer the best of the current landscape of sport organization?
    (The Floorball “Business”)
  2. is there room for the non traditional sport of floorball among the many well recognized and more popular sports in a community?
    (The Marketplace)
  3. is the sport of floorball engaging and exciting enough for youth to learn and play?
    (The Product)

Introducing a new type of sport such as floorball, in a community, that is already populated with the more commonly known sports, will require an innovative sports model that will provide operators the tools, resources, processes, proven marketing programs, training and an ongoing support system if it is going to compete, grow and sustain itself in the community. 

“Floorball is a perfect cross training activity for hockey players because it hones the skills and endurance needed to excel on the ice. Other benefits are that it’s a safe, easy to learn, and a ton of fun!”

Joe DiPenta

2007 Stanley Cup Winner, NHL Anaheim Ducks

OUR SOLUTION TO FLOORBALL GROWTH

DISCOVER OUR SUSTAINABILITY PLAN